Sarah Habsburg
The Power of People and Storytelling in Responsible Tourism: Reflections from India
Kerala, India was indeed a joy to visit. As is to be expected from a conference on Responsible Tourism, many conversations were had about...
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Sarah Habsburg
- Feb 22
- 7 min
Top 12 Sources of Hotel Bookings for 19 Countries in 2022
Welcome to the third version of this article! To date it has been super well received, so here goes the updated version with the top 12...
52 views
Sarah Habsburg
- Jan 29
- 8 min
Hoteliers Guide to Emotional Marketing
Every time we buy something, we pass through a process of emotional interaction. “Passing through” the process is a great way to describe...
46 views
Sarah Habsburg
- Jan 13
- 6 min
Inspiration on how to engage your hotel guests
I have been to Machu Picchu 51 times. That’s crazy right? The first time I was 19 and backpacking around Peru and Bolivia during my year...
47 views
Sarah Habsburg
- Dec 7, 2022
- 5 min
How to attract great hospitality staff
Running a business that has a strong organisational culture is highly dependent on the people who work for you. Read on to find out more.
68 views
Sarah Habsburg
- Nov 27, 2022
- 9 min
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
16 views
Sarah Habsburg
- Nov 11, 2022
- 5 min
Sustainable Tourism & the 2022 Responsible Tourism Charter
Many of us have been talking about sustainability in tourism for quite some time, but it finally feels like the tide has turned in favour...
74 views
Sarah Habsburg
- Oct 11, 2022
- 3 min
Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...
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Sarah Habsburg
- Sep 17, 2022
- 4 min
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
21 views
Sarah Habsburg
- Aug 17, 2022
- 6 min
Hotel Upselling Tips to Create Better Guest Experiences
The personalisation of hospitality has been seen as contradictory to the automation onslaught that was accelerated by the contactless...
37 views
Sarah Habsburg
- Jul 24, 2022
- 9 min
Google Analytics 4 Guide for Tourism Businesses
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
55 views
Sarah Habsburg
- Jun 12, 2022
- 6 min
7 Most Common SEO Mistakes
Most tourism business owners are one-man bands running the whole show alone, or with limited help. We all know that SEO is super...
57 views
Sarah Habsburg
- May 22, 2022
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
61 views
Sarah Habsburg
- Apr 22, 2022
- 11 min
Working with Press & Influencers for Hotels: Interview with Kellé Alberts, Witklipfontein Eco Lodge
If you have ever asked yourself how to get social media influencers to visit and share their experience of your property, you are not...
62 views
Sarah Habsburg
- Apr 7, 2022
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
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Sarah Habsburg
- Mar 26, 2022
- 4 min
Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
47 views
Sarah Habsburg
- Mar 11, 2022
- 5 min
Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
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Sarah Habsburg
- Feb 27, 2022
- 10 min
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
28 views
Sarah Habsburg
- Dec 26, 2021
- 10 min
Hotel Marketing Trends for 2022
There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
80 views
Sarah Habsburg
- Dec 11, 2021
- 3 min
Hotel Sustainability: New Features on Google and Booking.com
Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
46 views
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