Sarah Habsburg
How to list your hotel as sustainable on Booking, Google, and Expedia
Before we delve into the “how to”, let’s first check in on three things: Why do it? What does sustainable mean? Who is behind the...
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Sarah Habsburg
- Nov 11
- 5 min
Sustainable Tourism & the 2022 Responsible Tourism Charter
Many of us have been talking about sustainability in tourism for quite some time, but it finally feels like the tide has turned in favour...
72 views
Sarah Habsburg
- Oct 11
- 3 min
Case Study: Supporting a Local Community Through Tourism in southern Chile
Working out how to get started taking responsible action in your destination can feel like a big hurdle. The will is there, but choosing...
4 views
Sarah Habsburg
- Sep 17
- 3 min
How TV Can Influence Travel, and Our Expectation of Experience
I spent the last week holed up with Covid. This was no fun as many of you know. In-between nursing my disappointment that I am clearly...
19 views
Sarah Habsburg
- Jul 23
- 8 min
Google Analytics 4 Guide for Tourism Businesses
Over the last few months, you may have seen this carefully crafted email subject line pop up in your inboxes: “We will begin to sunset...
55 views
Sarah Habsburg
- Jun 12
- 6 min
7 Most Common SEO Mistakes
Most tourism business owners are one-man bands running the whole show alone, or with limited help. We all know that SEO is super...
55 views
Sarah Habsburg
- May 22
- 6 min
Top Tip on How to Save Money at Your Hotel
Anyone running a business today wants to reduce costs to have a healthier bottom line. If your business is not financially viable,...
60 views
Sarah Habsburg
- Apr 7
- 8 min
Global Consumer Trends in 2022: Tips for hotels to get more customers to engage and book
Euromonitor shared their Top 10 Global Consumer Trends research at ITB Berlin recently, and it was filled with so many great nuggets of...
94 views
Sarah Habsburg
- Mar 26
- 4 min
Smart Energy Saving Tips for Your Hotel
We really don’t need another crisis on top of a global pandemic and a senseless war, but we have one, albeit a more silent one. Energy...
47 views
Sarah Habsburg
- Mar 11
- 5 min
Ukraine, Covid, and Adaptation Energy: What is it and why we need more of it
My regular scheduled blog post just didn’t seem to fit this week, so I pulled it, and am sitting down to write a more human one. Just...
6 views
Sarah Habsburg
- Feb 27
- 10 min
Bookings from Agoda via Booking.com? A guide to understanding why and tips for taking back control.
You have never set up a profile on Agoda, but you are receiving bookings from that channel. The price on the reservation confirmation...
25 views
Sarah Habsburg
- Dec 26, 2021
- 10 min
Hotel Marketing Trends for 2022
There is no doubt that the hospitality landscape looks a whole lot different to this time last year. Changes to consumer behaviour and...
78 views
Sarah Habsburg
- Dec 11, 2021
- 3 min
Hotel Sustainability: New Features on Google and Booking.com
Climate change is undoubtedly driving our future business decisions and investments. While the pandemic is our current biggest challenge,...
46 views
Sarah Habsburg
- Oct 19, 2021
- 7 min
Creating a Greener, More Responsible Tourism Business: The Four Essential Ingredients
As the world emerges from the pandemic, tourism business owners face a unique opportunity. Read on to find out more...
96 views